TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and stre